Deviate Board Company
Deviate Board Co. was born from a lifelong passion for surfing, skate culture, and handcrafted design. Founder James Petitto grew up riding waves on Long Island’s south shore and later turned to woodworking when life took him away from the ocean. That drive to recreate the smooth, flowing feel of surfing on land sparked a deep commitment to shaping longboards that ride beautifully and look truly unique.
Deviate designs premium longboards, cruisers, and street decks for riders who refuse to blend in. Every board is built with high-quality materials, engineered for strength and precision, and tested by real skaters to ensure smooth carving, control, and long-lasting performance. Their collection features distinctive shapes, bold graphics, and surf-inspired aesthetics for riders who want gear that stands out and never compromises on feel.
Deviate Board Co. - built for style, speed, and self-expression. Ride different. Ride Deviate.
Deviate Board Models
Deviate longboards are rooted in the spirit of classic surf culture and the belief that life simply feels better when you’re rolling. Every deck is handcrafted in their Brooklyn workshop with a level of care you only see from true board-builders—dialed-in wood selection, hand-shaped contours, and precision details that riders can feel under their feet. They aren’t just producing boards; they’re shaping functional art built to perform.
On a Deviate, the environment becomes your playground—whether you’re weaving through Midtown traffic or carving mellow lines through the suburbs. The ride is impossibly smooth, but it’s the feeling that makes them stand apart. It’s where New York’s gritty surf attitude meets meticulous craftsmanship, creating longboards that elevate daily rides into those rare moments of pure flow. Step on one and you instantly get it: their philosophy becomes physical—a true celebration of character, craft, and connection between rider and street.
Brooklyn, New York - crafted Longboards
Every board that leaves our Brooklyn workshop has been touched by real hands from start to finish — from selecting the wood to shaping the rails to the final finish. We obsess over the completed ride: how it flexes under weight, how it responds through turns, how the grain catches the light, and how the deck connects the rider to the street. Nothing ships unless it meets the standard we’re known for — smooth, responsive, durable, and soulful.
A Deviate longboard isn’t just a vehicle. It’s a fully realized expression of surf-inspired movement on land. Whether you’re carving through the city, bombing a mellow suburban path, or hanging it on the wall as functional art, the final board you hold is the proof of everything we believe in — the pursuit of craftsmanship, the celebration of natural imperfection, and the pure joy of life on four wheels.
Bring the spirit of New York surfing to the streets with your Deviate Board. Get yours today!
